Some years ago, when I carried a bag as a salesguy, I
noticed that in the short term there wasn’t a strong correlation between my
firm’s performance in a quarter and our stock price. To be sure, the stock usually did go up on
the strength of a good quarter or down on weakness, but there were plenty of
times when the opposite would
happen. It was frustrating to have a
good quarter and see the stock actually go down the day earnings were
announced!
Take BEA Systems last quarter. They actually posted revenue right at the top end of the guided range, reporting total revenue of $392M against guidance between $378M and $392M. The license revenue guidance between $159M and $176M implied a midpoint of $168M. BEA actually printed $169M, which was also in-line with analyst’s expectations.
So what happened? The
stock closed at $13.20 and then dropped to 12.40 in the aftermarket when the
numbers came out. That’s a 6.1% drop for
meeting stated guidance. What’s worse is
that the stock dropped another 3.6% in the next day’s trading, closing at
$11.95. All told, BEA lost 9.5% of its
value. Put another way, BEA lost about a
half billion in market cap, dropping from $5.3B to $4.8B.
So what REALLY happened? Obviously the market didn’t like something it saw or heard. And to understand that, one needs to figure out the key metrics that investors follow to determine if management’s stated growth strategy is working or not.
There are many data points provided in a firm’s financials, but in BEA’s case there are six or so that investors place a higher priority on than others. They are:
- License Sales
- Total Revenue
- Operating Margins
- EPS
- Deferred Revenue
- Backlog
- Cash Flow from Operations
- Guidance for the next quarter and full year
- License revenue is pretty obvious: it sheds light on whether or not customers are buying new product. Exceeding investor expectations is good news for the stock. The opposite is also true. You find expectations by looking at a bunch of sell-side models and calculating the average estimate for license revenue.
- For BEA, total revenue paints the rest of the picture which is primarily that of maintenance growth. The expectation for this number is easy to find – go to Yahoo Finance and click on “Analyst Estimates.” The name of the game is to meet or beat expectations.
- Operating margins – this is how investors get a handle on how BEA is managing expenses. The company runs in excess of 20% historically and investors want to see this number go up over time. The company has made some promises about expanding this number, but what’s important to notice is how the # is trending. Up is good. Down is bad.
- EPS. So many institutional investors look to this metric that, agree with them or not, it is hugely impactful to the stock price. Once you have the revenue and operating margin, you have the revenue/expense story… EPS takes that and factors in all the other stuff like taxes, interest income, and so forth. The key with EPS is to see if the company exceeded, or disappointed expectations (which can be found on Yahoo Finance) and if they did so was it a one-time event or was it something that will likely happen again in the future?
- Deferred revenue and Backlog. Investors pay attention to this metric because this gives some headlights onto what sort of maintenance revenue impact will be. It also gives some sense for how BEA is tucking away license revenue into backlog.
Backlog is a funny concept – it
isn’t a hard and fast GAAP rule. Every
company out there has their own interpretation of how to treat backlog, but as
long as they are consistent they are perfectly legal. To BEA’s stock, Backlog represents something
like a piggy bank where some license revenue goes that isn’t recognized as
revenue or put in deferred. Whatever
BEA’s conditions are for determining backlog, it ultimately represents the
BEA’s ability to smooth out quarters. No
backlog means no cushion. When deferred
revenue goes up, investors assume backlog also goes up a bit.
You’ll notice I didn’t say that “deferred revenue equals backlog” but instead implied the two are correlated.
- Cash Flow from Operations – this is obviously important but hard to predict because quarter over quarter so many things can impact cash flow that it’s probably more useful to look at it on an exception basis as well as a historical trend basis. In other words, if this spikes or plunges, that’s going to hit the stock price. And if it is consistently going up or down that will also drive a stock up or down. The stock price doesn’t track against quarterly gyrations – it tracks to the long term trend.
- Guidance. Usually overlooked by the retail investor, this is crucial to how the stock should perform in the future. You can find what Wall Street is expecting for total revenue and EPS pretty easily – check Yahoo Finance for “analyst expectations” and there’s your quick ‘n’ dirty gauge.
- Day’s sales outstanding (DSO’s) – if they spike, then the quarter was really back end loaded which is bad. Or they’re being forced to offer extended payment terms to close deals which is bad, or collections could be bad. The opposite is also true.
So what happened to BEA? In a nutshell, they printed great revenue numbers as well as very strong deferred numbers. But the guidance was disappointing in that most investors were expecting something around $140M and instead the company guided to something around $134. It doesn’t sound like much, but it was enough to tank the stock.
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